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Introduction
The Direct Marketing Search has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire direct marketing community industry. This information resource uses powerful search technology that continually indexes the content of participating supplier Web sites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.
The Direct Marketing Search also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from the user’s computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the Direct Marketing Search and are a valuable business opportunity for suppliers to advertise in the directory.
Who is searching the Direct Marketing Search?
Members of the Direct Marketing Association (DMA) are using the Direct Marketing Search on a daily basis.
But the directory isn’t limited to association members. Other marketing professionals are using the directory as well. These industry professionals spend $173 billion a year on products and services your company offers.
And when these professionals are ready to buy, they turn to the Direct Marketing Search to cut through the clutter of traditional search engine results.
Why complete a listing in the Direct Marketing Search?
The Direct Marketing Search has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company’s brand and message are delivered directly to those that matter most to your business. DMA is recognized as a leader in the industry. And marketing professionals turn to the association as the informational source in the industry.
With traditional search results, your company’s listing becomes one in a million. But searching through the Direct Marketing Search presents relevant search results to pre-qualified, committed buyers. Completing a listing in the directory will cost your company less advertising dollars than participating in the pay-per-click campaigns of the major search engines and delivers better results.
Your complete listing in the Direct Marketing Search will feature your company logo and description, contact information and company Web site and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.
How do industry professionals find the Direct Marketing Search?
A link to the Direct Marketing Search is prominently displayed on the DMA Web site (http://www.the-dma.org). The directory can also be found at http://thedirectmarketingsearch.com.
The Direct Marketing Vendor Search will also be distributed as a CD application at the DMA 09 Conference & Exposition, held October 17-22, 2009 in San Diego. The show is expected to draw over 12,000 attendees.
Pricing and Placement Opportunities
The following rates reflect an annual pricing structure. Your company’s listing appears in the Direct Marketing Search year-round.
| $395 |
Completed Web-Enabled Listing |
A completed web-enabled listing includes your full-color company logo, a corporate description, links to your Web site and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need! |
| $150 |
Priority Placement |
This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing. |
| $1500 |
1st Place Premium Placement |
This additional fee allows your completed listing to appear as the top position within a single heading of your choosing. |
| $1350 |
2nd Place Premium Placement |
This additional fee allows your completed listing to appear as the second position within a single heading of your choosing. |
| $1150 |
3rd Place Premium Placement |
This additional fee allows your completed listing to appear as the third position within a single heading of your choosing. |
| $350 |
Video-enhanced Listing |
Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing. |
| $300 |
Product Showcase Ad |
This additional fee allows you to spotlight your product or service with an ad in the Product Showcase. The ad may be changed throughout the year to highlight special offers. A link to your Product Showcase items is placed in your enhanced listing. Additional Product Showcase ads are $200. |
| $5000 |
Banner Ad Placement |
Banners are located at the top of the page, between the search bar and pre-defined search categories and between the search bar and results. A limited number of banners are available on the guide. |
Specifications
Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.
Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.
Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.
Banner ads must be 468 pixels x 60 pixels. For more information about graphic specifications, please contact your sales representative.
About DMA
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.
DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.
Contact
For additional information, call (972) 402-7000, or e-mail us at dma@multiview.com.
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